For pre-packaged products
The Crossed Grain Trademark is an internationally recognised and trusted symbol used by food brands on their pre-packed gluten free food and drinks to show consumers quickly and easily that the product is suitable for someone with coeliac disease.
Apply nowWhy join?
Customers with coeliac disease or following a gluten free diet want a quick and easy way to identify foods they can trust when shopping. Suitable for a wide range of pre-packed food and drinks, the Crossed Grain Trademark on pack sets you apart from brands who simply make a gluten free claim and demonstrates your commitment to those needing a gluten free diet.
According to our 2022 Shopping Habits survey 95% of respondents think the Crossed Grain Trademark on pack is important when shopping for products for their gluten free diet. Products displaying Coeliac UK’s renowned Crossed Grain Trademark, provide an easy visual reference enhancing your gluten free claim and provides extra reassurance.
Helping you comply with the gluten free regulations
The Crossed Grain Trademark scheme meets UK and European regulations on gluten free foods and food labelling. Working with us will help your business understand how to meet the strict conditions for the labelling of ‘gluten free’ on product packaging and how your products can meet the requirements of no more than 20ppm (parts per million) of gluten.
Trusted trademark for gluten free products
Once awarded, the Crossed Grain trademark can be used on the licensee’s packaging and marketing materials.
The trademark is provided under licence to businesses that meet the scheme requirements, and businesses can apply for a European or a Global Crossed Grain Trademark licence, depending on where the product is sold. We can help you decide which is the right licence for you.
The licence with us is renewed annually and with a sliding fee scale, the scheme is accessible to all sizes of registered food businesses.
“Choosing what to buy can be a minefield for a gluten free consumer, and it’s important to provide easy to identify information on pack to help them feel confident in their choices at shelf. Being certified by Coeliac UK offers consumers the reassurance they need, and we have used the Crossed Grain Trademark on pack since we launched our gluten free range in 2011.”
What are the criteria for applying for the Crossed Grain Trademark?
Your gluten free range must:
- Feature products that have multiple ingredients and/or processed products.
- Fall under a brand owned by you*
- Be subject to analysis for gluten content using a UKAS or equivalent accredited laboratory
- Be produced in facilities that meet the requirements of the scheme standard
- Have an independent audit of the manufacturing site to ensure the scheme standard is met
*If you do not own the brand, contact us for further advice.
What does the Crossed Grain Trademark scheme involve?
Join leading brands in providing confidence to gluten-free customers
When you apply for the Crossed Grain Trademark scheme, you’ll join many of the UK’s leading brands dedicated to giving confidence to their gluten free customers.
Trusted audit partners for Crossed Grain Trademark scheme
At Coeliac UK, we work with trusted partners for delivery of your onsite audits
Apply for the Crossed Grain Trademark
Get in touch with us today to learn about the steps for applying for our Crossed Grain Trademark and a member of our dedicated team will be in contact shortly.